Since its establishment in mid-March 2024, NC Entertainment's First Branch has rapidly emerged as a rising star in the industry, thanks to its exceptional strategic planning and efficient execution. As a key strategic initiative for NC Entertainment, the First Branch has not only made significant investments in hardware facilities but has also achieved remarkable results in team building and business expansion.

To date, the First Branch has successfully formed 20 professional live-streaming teams, each composed of experienced operations personnel, technical experts, and high-quality hosts, creating a comprehensive content creation and operations system. Additionally, the branch is equipped with 18 high-standard live-streaming rooms, each featuring industry-leading 4K ultra-high-definition cameras, professional lighting systems, and intelligent live-streaming control systems, delivering an unparalleled audiovisual experience to viewers.

In terms of content creation, the First Branch's innovative capabilities and professional standards have gained widespread recognition in the industry. Since its inception, it has successfully launched multiple hit live-streaming IPs, with cumulative views exceeding 100 million and a peak single-session viewership of 500,000. Among these, the "Starlight Night" live-streaming series achieved a record-breaking single-session sales volume of over 10 million yuan, setting a benchmark case in the industry.

With its outstanding performance, the First Branch has won several industry awards in the second quarter of 2024, including "Most Innovative Live-Streaming Base of the Year" and "Best Live-Streaming Content Creation Team." Particularly during the 618 shopping festival, the branch's host teams achieved a total sales volume exceeding 100 million yuan, with multiple products ranking in the top 10 on platform bestseller lists.

Looking ahead, the First Branch will continue to uphold the development philosophy of "innovation-driven, quality-first." It plans to expand its live-streaming teams to 30 and increase the number of live-streaming rooms to 25 within the next year. Simultaneously, the branch is actively exploring cutting-edge fields such as virtual live-streaming and AI-powered interactive technologies, aiming to build a comprehensive live-streaming industry base that integrates content creation, technical research and development, and talent cultivation, injecting new momentum into the sustained growth of NC Entertainment.